IZone MenuBar
IIHF Home About the IIHF IIHF Honor Roll Member Countries World Championships Tournaments Olympic Winter Games Pro Classics
IIHF Honour Roll
Cesar W. Luthi

Born on September 6th, 1930 in Wohen, Switzerland, Cesar Luhti had already established himself in the sports advertising business serving as the managing director of GLORIA when he chose to form his own company; Cesar W. Luhti, Marketing and Sales Promotion in 1972. His company, later renamed CWL Telesport and Marketing approached the International Ice Hockey Federation about a partnership in 1976, and by 1978, CWL had started what would become a lengthy and fruitful relationship between itself and the IIHF. CWL looks after media distribution, sponsorship, advertising and merchandising for IIHF tournaments, and as the sport moves into the new millennium, there will be an emphasis on new media, interactivity and digital media. With a current deal in place that will see CWL and the IIHF partnered until 2007; Luhti and the International Ice Hockey Federation will have been associated for 29 years.

Back to Honour Roll

Laurel Leaf