The next Pepsi Game Time Trivia Challenge will be webcast live on: Thursday, May 22, 2008 at 12:00PM (EST)

Please read the following Contest Rules in their entirety before entering the Contest. Do not enter the Contest unless you agree to these Contest Rules. You will be deemed to have agreed to these Contest Rules if you provide the information requested under Section 2 below.

1. Subject to the Contest Rules set forth below, any person who provides the information indicated in Section 2 below qualifies as an entrant in Game Time (the "Contest").
   
   
2. To enter the Contest, register via the "GAME TIME" section of http://legendsofhockey.net at any time during the 2007-08 Season (as described in Section 6 below) by completing the on-line registration form, including the following information: E-mail Address, First Name, Last Name, Mailing Address, Telephone No. and Date of Birth. After you click on the "SUBMIT" button of the on-line registration form, you will receive (i) an on-line acknowledgement that your entry has been received, and (ii) an e-mail confirming your Access No. and default Password for use on the Game Time Log-In facility accessible via the "GAME TIME" section of http://legendsofhockey.net. Each entrant is entitled to participate in the Contest using only one Access No. and Password. You can correct or change any personal information using the "change your account information" link displayed within the Game Time Log-In screen accessible via the "GAME TIME" section of http://legendsofhockey.net. If you have trouble entering the Contest, please provide details by e-mail to info@hhof.com
   
   
3. NO PURCHASE IS NECESSARY to enter the Contest.
   
   
4. ONE ENTRANT PER HOUSEHOLD. Note: Entrant profiles will be audited on a regular basis to ensure that only one entrant per household is participating.
   
   
5. To be eligible to win and receive a Prize in the Contest, you must be a resident of the United States or Canada (excluding the Province of Quebec). Residents of the Province of Quebec and non-residents of both the United States and Canada may participate in the Contest, but ARE NOT eligible to win or receive any prize set forth in Section 7 below (the "Prizes", the "Prize" or a "Prize"). Employees of the Hockey Hall of Fame and its participating sponsors, contractors, agents, representatives and their immediate family members or anyone with whom they are domiciled ARE NOT eligible to win and receive a Prize. The Contest is void where prohibited by law and is subject to all federal, provincial, state and municipal laws and regulations. Any Contest entries that are permitted by any applicable federal, provincial, state and municipal laws or regulations are null and void. It is the responsibility of the entrant to determine whether his or her participation in the Contest is permitted under the laws applicable in the entrant's place of residence.
   
   
6. The Contest commences on Monday, November 19, 2007 at 12:00 PM (EST/EDT) and ends Monday, June 16, 2008 at 12:00 PM (EST/EDT).
   
   
7. Game Time Challenge ("GTC") and Game Time Challenge Showdown ("GTCS") are each comprised of sixteen (16) unique hockey information based skill-testing questions (randomly selected in the case of GTC) divided into four (4) sub-categories with Game Time Points ("GTP") awarded to Contest participants based on the Game Time Scoring System values in accordance with the table below (note that a player's score is calculated and registered regardless of the number of questions answered):
   
   

   GTC/GTCS Sub-Category	Game Plays	Max. GTP per Game Play	Max. GTP per GTC/GTCS
   Shooting Drill	4	60	240
   Starting Line-Up	4	60	240
   One-On-One	4	60	240
   Photo Op	4	60	240
   SUB-TOTAL:	16		960
   Bonus points for finishing a GTC/GTCS			40
   GRAND-TOTAL:			1000

   
   
   
8. The Game Time Scoring System electronically assigns GTP for correct answers in increments up to the maximum per GTC/GTCS based on the response time of each Contest participant. Certain Prizes will be awarded based on points accumulated by each participant according to the Game Time Scoring System (note that a player's score is calculated and registered regardless of the number of questions answered) and in accordance with the Prize List and Distribution Criteria specified below:
   
   
   1. Prizes awarded for each Game Time Challenge Showdown ("GTCS") based on the GTP Scoring System. There are eight (8) GTCS webcasts scheduled: Thursday, November 29, 2007; Thursday, December 13, 2007; Thursday, January 10, 2008; Thursday, February 14, 2008; Thursday, March 13, 2008; Thursday, April 10, 2008; Thursday, May 22, 2008; Thursday, June 12, 2008, each beginning at Noon (EST/EDT). A minimum of ten (10) GTC plays is required to qualify.
      
      

      GTCS Points	Prize Description	CDN$ Value
      1st High	Free Suede Jacket (sizes L or XL based on availability) + Watch courtesy of Pepsi (value = 8 x $230)	$1,840
      2nd High	Free SHOCKWAVE Portable CD/MP3 Player (SL-SW947A) courtesy of Panasonic (value = 8 x $70)	$560
      Top 10	Free $50 Hockey Hall of Fame Marketplace E-gift Certificate redeemable for merchandise available in the Spirit of Hockey Online Store found at www.hhof.com or the Spirit of Hockey retail store adjacent to the Hockey Hall of Fame (value = 80 x $50)	$4,000
      	TOTAL APPROXIMATE RETAIL VALUE OF PRIZES:	$6,400

      
      
      
   2. Prizes awarded based on one-time chance to successfully answer one (1) computer selected random question during each participant's 10th Game Time Challenge (A maximum of 500 Hockey Hall of Fame t-shirts will be awarded):
      
      

      No. of Prizes	Prize Description	CDN$ Value
      450	Free Hockey Hall of Fame T-shirt (size L) (value = 500 x $10)	$5,000
      	TOTAL APPROXIMATE RETAIL VALUE OF PRIZES:	$5,000

      
      
      
   3. Prizes awarded based on eight (8) monthly computer generated random draws to be held on the last day of November, December, January, February, March, April, May and on Monday, June 16, during the 2007-08 Game Time Season. A minimum of ten (10) GTC plays is required to qualify:
      
      

      No. of Prizes	Prize Description	CDN$ Value
      80	Free Hockey Bag + T-shirt courtesy of Pepsi (sizes L or XL based on availability) (value = 80 x $65)	$5,200
      	TOTAL APPROXIMATE RETAIL VALUE OF PRIZES:	$5,200

      
      
      
   4. Prizes awarded based on computer generated random GRAND PRIZE DRAW to be held on Monday, June 16, 2007. A minimum of ten (10) GTC plays is required to qualify:
      
      

      No. of Prizes	Prize Description	CDN$ Value
      1	(a) 2009 NHL All-Star Package (includes: Round trip airfare for two to Montreal, Quebec from any major airport in North America; two nights accommodation - check-in Tues., check-out Thurs., based on double occ/room and tax only - at the host hotel; 2009 NHL All-Star Event tickets for two - Dates to be confirmed.	$4,000
      1	(b) 2008 HHOF Induction Package courtesy of Pepsi (includes: Round trip airfare for two to Toronto, ON from any major airport in North America; three nights accommodation - check-in Sat., check-out Tues., based on double occ/room and tax only - at the Westin Harbour Castle in Toronto; two 2008 Hockey Hall of Fame Induction Weekend (November 8-9, 2008) passes including two tickets to Induction Celebration Gala - November 10, 2008)	$3,650
      1	(c) Panasonic Prize Pack (includes the following: Lumix® Digital Still Camera {DMC-FZ50S-K}; High Definition SD/SDHC SD Video Camera {HDC-SD5}; and an HDTV Photo Player {DMW-SDP1} courtesy of Panasonic	$2,050
      	TOTAL APPROXIMATE RETAIL VALUE OF PRIZES:	$9,700

      
      
      
9. The following terms and conditions apply to the Prize List and Distribution Criteria specified in Section 8 above:
   
   
   • a. In the event that two or more Contest participants have identical GTCS averages for the purposes of awarding the Prizes in accordance with Section 8 above, the winner of the Prize in question will be determined first by the fastest time to complete the GTCS, and second by the lowest personal Access No. (assigned sequentially upon registration in accordance with Section 2 above) the winner of the Prize in question or the eligible participant as the case may be.
     
     
   • Hockey Hall of Fame Spirit of Hockey Gift Certificates will be (i)issued in Canadian Dollars, (ii)redeemable via the "Spirit of Hockey Online Store" located at http://cyberstore.hhof.com/ (the "E-store") or the "Spirit of Hockey Store" located at Brookfield Place, 30 Yonge Street, Toronto, Ontario and (iii)subject to the terms and conditions applicable to purchases described at the online store.
     
     
   • Hockey Hall of Fame Spirit of Hockey Gift Certificates will be awarded monthly.
     
     
   • Hockey Hall of Fame Spirit of Hockey Gift Certificates will be redeemable at face value to reduce the amount payable, if any, in connection with all charges applicable to one (1) or more purchase transactions, including, but not limited to sales tax and shipping/handling charges.
     
     
   • There will be no cash surrender value, no substitutions for, nor transfer of any of the Prizes provided that the Hockey Hall of Fame may, in its sole discretion, substitute a Prize of equivalent or greater value.
     
     
   • The Hockey Hall of Fame will cover all shipping and handling costs in connection with the distribution of the Prizes to the Contest winners.
     
     
   • Contest participants may win a maximum of 3 Game Time Challenge Showdown Prizes. Note that winning one of the top two Game Time Challenge Showdown Prizes includes winning a $50 Hockey Hall of Fame Spirit of Hockey Gift Certificate for finishing in the top 10 - both the top two prize and the $50 Hockey Hall of Fame Spirit of Hockey Gift Certificate is equal to 1 prize. A $50 Spirit of Hockey Gift Certificate won on its own counts as 1 prize. The Prizes will be awarded in combination as applicable in accordance with the criteria set forth in Section 8 above.
     
     
   • Contest winners will be required to sign a standard "Release, Waiver and Declaration Form" ("RWDF") confirming compliance with the Contest Rules and releasing the Hockey Hall of Fame, its sponsors and affiliates and their respective advertising and promotional agencies from all liability. Contest winners are responsible for the proper use of the Prizes once awarded and acceptance of a Prize as awarded releases the Hockey Hall of Fame, its sponsors and affiliates and their respective advertising and promotional agencies from any loss or damage sustained in relation to the Prizes.
     
     
   • Contest winners who have not yet reached the age of 18 years or the age of majority in their province or state of residence must have a parent/legal guardian sign the "RWDF" to confirm compliance and consent with all Contest Rules and to accept Prizes on behalf of a minor.
     
     
   • In the event a Contest winner is unable to redeem any or all of the Prize components due to reasons beyond the control of the Hockey Hall of Fame and/or the suppliers of the Prizes, no compensation or substitutions will be provided.
     
     
   • If a Contest winner fails to provide proof of identity, refuses to provide a signed "RWDF", or is found to have violated the Contest Rules or otherwise does not meet the eligibility criteria in Section 5 above, such Contest winner will be deemed to have forfeited the Prize in question and the Hockey Hall of Fame shall award such Prize (or Prizes) to the next eligible participant (based on the criteria set out in Section 8 above).
     
     
   • Subject to Sections 9(m) below, Contest winners will receive notice with the standard "RWDF" (provided in digital PDF format) within 20 business days following (i) the end of the 2007-08 Game Time Season on June 16, 2008, or (ii) each computer generated monthly random draw (held on the last day of November, December, January, February, March, April, May and on June 16, during the 2007-08 Game Time Season), or (iii) the successful answer to a computer generated random question on the 10th GTC play, or (iv) each GTCS (held on Thursday, November 29, 2007; Thursday, December 13, 2007; Thursday, January 10, 2008; Thursday, February 14, 2008; Thursday, March 13, 2008; Thursday, April 10, 2008; Thursday, May 22, 2008; Thursday, June 12, 2008), as the case may be, by e-mail at the e-mail address provided by the entrant during the Contest entry process. Prizes will be shipped within six weeks from date of receipt of the duly signed "RWDF" and one (1) facsimile of personal identification satisfactory to the Hockey Hall of Fame.
     
     
   • The Contest winners will be responsible to cover the cost of postage and/or facsimile transmission in connection with the delivery of the "RWDF" and personal identification to the Hockey Hall of Fame. The Hockey Hall of Fame, its sponsors and affiliates and their respective advertising and promotional agencies are not responsible, whether as a result of human error or otherwise, for any failure to contact any Contest winner, and if the Contest winner cannot be reached or a signed "RWDF" is not received by August 31, 2008, that Contest winner will be deemed to have forfeited the Prize in question. Rankings and the names of the Contest winners will be posted on the "GAME TIME" content section of http://legendsofhockey.net throughout the 2007-08 Season and will be removed on September 1, 2008.
     
     
10. Each GTC is comprised of questions randomly selected from a computerized questions database. The system tracks users and ensures their questions are never duplicated. The database contains enough questions to dynamically generate 600 games. Except as noted below, winning a Prize is dependent upon the combination of hockey knowledge, frequency of play and the total number of eligible participants in the Contest. In the case of the computer generated random selections described in Section 8(c) and 8(d) chances of winning depend on the number of entrants who have participated in a minimum ten (10) GTC plays. In order to win the Prizes specified in Section 8(d), the selected participant must correctly answer, unaided, a time-limited arithmetical question to be administered by telephone at a pre-arranged, mutually convenient time.
    
    
11. The Hockey Hall of Fame accepts no responsibility for inaccurate information that has been provided by the participants of the Contest or otherwise. All entries shall become the sole property of Hockey Hall of Fame.
    
    
12. The Hockey Hall of Fame, its sponsors and affiliates and their respective advertising and promotional agencies are not responsible for any discrepancies or errors caused by the Game Time Scoring System.
    
    
13. Contest entries will be processed on a secure industry standard SSL-enabled server as outlined in the "Security" section below. The Hockey Hall of Fame assumes no responsibility for tampering, theft, defects, viruses, human errors (including gross negligence), deletions, technical or telephone problems, undeliverable messages, computer errors, lost, misdirected, late or incomplete entries or for any on-line difficulties that may result in damage or malfunction to the computer server or the failure of Hockey Hall of Fame to process any entry and otherwise award any of the Prizes.
    
    
14. By entering the Contest, you agree that (i) your name can be used, without compensation, for the purpose of displaying the Game Time rankings and publicizing the winners of the Prizes, and (ii) the Hockey Hall of Fame may communicate to you information on relevant products or services from time to time by e-mail through HHOF Insider, the official e-newsletter of the Hockey Hall of Fame. You may prevent any further communication from the Hockey Hall of Fame by using the "change your account information" link displayed within the Game Time Log-In screen accessible via the "GAME TIME" section of http://www.legendsofhockey.net.
    
    
15. Information provided by Contest entrants will not be shared with anyone except as set forth in these Contest Rules. The Privacy Policy and Terms of Service in connection with the Internet services provided by the Hockey Hall of Fame are applicable to the Contest.
    
    
16. By entering the Contest, you agree to be bound by all of the official Contest Rules and the decisions of the Hockey Hall of Fame, which are final on all matters relating to the Contest. The Hockey Hall of Fame, in its sole discretion, may disqualify any individual who is found to have tampered in any way with the operation of the Contest.
    
    
17. The Contest is governed by the laws of the Province of Ontario, Canada.
    
    

    SECURITY

    The Contest is "Powered by the Hockey Hall of Fame Legends Web Server" located and secured on its premises at BCE Place, Toronto. To maximize security for our visitors, http://www.hhof.com/ and http://www.legendsofhockey.net/ support versions of Netscape Navigator and Microsoft Internet Explorer (IE) browsers that use 128-bit encryption. Both sites have security measures in place to protect the loss, misuse and alteration of the information under our control. We employ a VeriSign Class 3 Digital ID authenticated by the Canadian Imperial Bank of Commerce recognized by IE 5.01, Netscape Communicator 4.7 and later browsers. Older browsers will still create a secure SSL connection at 40, 56 or 128 bits depending on the precise browser version. Entrants with older browsers (non-SSL-enabled) or operating from behind corporate firewalls may not be able to establish a secure session with our server and will therefore have to upgrade their browser or use an SSL-enabled browser that is not behind a firewall.

    Encryption is a means of scrambling information for transmission, in this case, between your PC and our web site. Information that is encrypted (scrambled) at one end is decrypted (descrambled) upon receipt at the other end. 128-bit encryption is the strongest, most secure form of encryption that is generally available in Internet browsers today. 40-bit encryption is the basic minimum standard that is prevalent in most browser products. Your browser probably uses 40-bit encryption unless you have specifically obtained 128-bit encryption.

    CHILDREN’S GUIDELINES

    The Hockey Hall of Fame encourages children to consult with their parents before furnishing data. We believe that parents should supervise their children's online activities and consider using parental control tools available from online services and software manufacturers that help provide a kid-friendly online environment. These tools can also prevent children from disclosing online their name, address and other personal information without parental permission. In general, we do not knowingly collect information from children under 13 via http://www.hhof.com/ and http://www.legendsofhockey.net/. Upon registration in the Contest, notification is provided instructing children under 13 to seek permission from their parents or legal guardian before entering any personal information.

    CONTACT INFORMATION

    If you have any questions or complaints regarding the Contest or your dealings with this Web Site, you can contact: HOCKEY HALL OF FAME at (416) 360-7735 or email: info@hhof.com