In 2002-03, Brendan Shanahan became the first member of the Detroit Red Wings to be awarded the prestigious King Clancy Memorial Trophy. A member of the Red Wings for seven seasons, Shanahan is a revered member of the team both on and off the ice. In honour of his late father who was a fire fighter in his hometown of Mimico, Ontario, Shanahan started a program with the City of Detroit and the Detroit Fire Department to assist low-income families with the purchase and installation of smoke detectors. Not only did Shanahan produce a public service announcement encouraging donations and personally purchase thousands of detectors, but he often joins the Fire Department while installing the devices in Detroit-area homes. For his efforts, the Fire Department named Shanahan their 2001 Outstanding Citizen. Also involved with the Make-A-Wish Foundation, Brendan often visits and hosts terminally ill children quietly and without fanfare and is well aware of his responsibility as a role model in the community.